Momentum VIDA E+

Filmed in San Diego, this campaign for Momentum’s new e-bike, VIDA E+,  explores what it means to move through the city with ease. Following riders as they weave through traffic, run everyday errands, and take on steep climbs, the film highlights an e-bike that intuitively adapts to its rider. Blending performance-driven features with lived-in, human moments, the piece captures VIDA+ as a seamless extension of urban life, effortless, responsive, and built for the rhythm of the city.

Client: Momentum
Giant Mechanic: Lance
Executive Producer: Jools Beardon
Producer :Ruth Marqués
Director: Neal Fagan
DOP: Alex Arteaga
1st AC: Geoff Sykes
Location Manager: Kevin Murphy
Sound Tech: Paul Mendez
Production Assistant: Rob Magno

Narrator: Michael
Character 01: Kenyatta
Character 02: Vlad

Color: Mario Lorente
Music/SFX: Figaro
Edit: Neal Fagan
VFX: Pablo Fernández Muñoz