GIANT Contend SL

With Madrid as the backdrop, the film follows a small group of cyclists converging into a shared flow through the city, all started with a single text, “wanna ride?”. Focused on the new Giant Contend SL bike, momentum, and human connection, it captures cycling not as performance, but as a feeling: effort, trust, and the collective push to keep moving forward together.


Client: @giantbicycles / @amoslinlizard
Dir: @nealgierig
DP: @conequisdealex
Photographer: @ivanarribasm
Ex. Prod: @will_mccloy
Studio Creative Direction: @joolsbeardon
Head of Production: @ruuthmarques
Location Scout: @luis_imagine
1AC: @nickochachi
2AC: @annsights
Photo Assist: @imrodrigoye
Runner: Silvia / Artistic Runner
Tuktuk Driver: MadridTukTours
Edit: @nealgierig
VFX / Motion Graphics: @yu.nishizuka
Sound Design: @joseplaza___
Colour: @mariohace.elcolor
Rider1: @madsschulzcycling
Rider2: @_unairamos
Rider3: @ho.yenyi
Bike Mechanic: @andermichelena_

Special thanks to: @eqkernpharma / @eqfinisher / @orozj
Special thanks to: @tanlinecc / @__jjmmss